entrepid group

A brand merger between three commercial real estate companies (ENCOR, Landmark and Proveras) provided an opportunity to deliver a unique branding & brand guide to help the clients envision the exciting future together ahead. As lead designer, to help this unification stand out amongst competitors (Transwestern, Sior, JLL, CRBE, etc and their own brands), we’ve designed a modern and sophisticated monochrome brand to represent this bold, curious, professional and fearless brand merger; evoking the intrepid explorer.

The chosen final branding uses an oval shape to exhibit it’s overarching, larger portfolio service, connecting brands while providing services in a cyclic ecosystem, working together as a growing team. It’s elegant minimalism evokes it’s intimate & customized appeal. It’s stamp motif is proudly displayed as a sign of trust and personalization (ex. essential when handling large investments). The open space in the motif displays authenticity & transparency, perfectly paired with a uniquely human and tasteful typography choice.

Lady Elkie

Tasked with branding an elegant yacht in a simplistic, casual and preppy (think: polo’s, Ralph Lauren) aesthetic, a soft grotesque font alludes the bold, confident and smooth tones – perfectly paired with a velvety deep ocean green, reflective of the rich, deep Florida waters.

The branding included lifestyle embroided merch: de-bossed boat key fobs on smooth fine calf leather and classic white cap.

The Triple Treat Box

To assist in the revamped temporary launch, we designed a retro inspired box wrap that holds three pizzas for our primary 18-25 y/o consumer. Focusing on craveable, energetic visuals – our focus was using nostalgic forms to appeal to the younger audiences through trends in contemporary culture, while embracing the young, middle and late generations of the buffet’s golden days. To modernize the brand through nostalgia. The solution: mimicking the absurdly thick sleeve through the loud & bold application of graphic branding.

Commercials with Pizza box: 16x9 6s here, alt here, 15s here.

Catapult packaging study

To assist in the brand development of the packaging of this ghost kitchen project, I’ve designed a few different photographic mocks with existing brand patterns (step-and-repeat) on vellum, foil wraps, recyclable packaging boxes. Catapult website: here

TD Sponsorship x Blue Jays (XM Activation)

We designed and produced this XM set in 2023 for TD Bank – for the Blue Jays sponsorship event. This skee-ball wrap was designed as an add-on during production.

New branch openings

CCMA 2021

A series of OOH were designed for the advertising of CCMA awards across various formats – both print and digital.

UGC Contest

Enlisting Celtics and Bruins superfans, we designed family-photos to create a promotional buzz for a TD UGC contest. As a thank you for participating, we created personalized photos for each fan.