Name brainstorming for the artisan cheese boutique, with the chosen brand personality being a unique, fun play on the product itself with a quirky twist.

Logo Exploration: Combining popular visual cues of the understanding of cheese and basic shapes - exploring typography, balance, silhouettes, heavy gothic / heritage contrasts.

The final brandmark features a iconic open sliced cheese with a beautiful classic rind, a rustic stenciled font (in a unique screen printed / handmade aesthetic). The tagline “Artisan Cheese” is set with wide tracking, to add an elegant balanced contrast - for a playful, handcrafted, elegant cheese boutique.

Brandmark Applications: Applying the chosen brandmark onto a series of applications: a website, mobile app, double sided business card, menu, storefront mockup, staff aprons, & take out packaging set.