Tiger Balm
Repackaging
Design
Giving a refreshed, modern touch to the current existing packaging while keeping elements of the robust, traditional product consumers love through graphics and the feeling of the product in the hands, this new applicator strengthens Tiger Balm’s brand essence as it’s reliable on-the-go muscle and pain relief, making it great for sharing, while keeping the product sanitary.
Mass manufacturing, durability & shipping.
Tiger Balm’s original brandmark & iconic aluminum twist-cap on the traditional glass container.
Accessibility & Convenience.
As design lives to enhance user experiences, this new applicator removes the need for the user to dip their finger into the gel-like product, making it great for contact lenses users. Tiger Balm’s original aluminum twist-cap on a glass container has been repurposed into an easy-twist stick applicator. This new applicator is designed to assist in easing muscle pain during activity and sports, daily commutes and burns in a jiffy. No more sticky fingers and gross unknowns in the balm!
Renewed modern heritage.
Paying homage through familiar traditional and silky intricate fabrics, these patterns were translated onto the packaging as a base for the design.
Simplifying the many available strengths onto 3 SKU’s, I chose Regular, Strong and Ultra Strength for the many common user needs.
Ingredients & directions in both english and french.